Internet Gurukul: Best Performance Marketing Agency in India

New things to Learn if you are in Digital Marketing Field

New things to Learn if you are in Digital Marketing Field


Greetings! I’m Rajat Rastogi the Founder of Internet Gurukul, and in this paragraph, I’m going to show you how you can grow in your digital marketing career in 2023 and what is new things to learn in Digital Marketing. In this blog, I am going to describe the most essential 7 key points in the upcoming era of digital marketing. The following given key points will help to enhance your online marketing.



1. Integrated Digital Marketing


The first step is to learn integrated digital marketing. This means that you work together to achieve the same goal using different digital channels. For example, you can use Google Ads to drive traffic to your website, and then use Facebook Ads to convert that traffic into selling your products or services.


2. segmentation



The second step is to segment your audience. This means that you segment your audience into different groups based on their age, interests, and buying behavior. Once you’ve segmented your audience, you can create targeted content and campaigns for each group.


Google Analytics 4

Google Analytics 4 (GA4)


The third step is to learn Google Analytics 4 (GA4). GA4 is Google’s latest analytics platform, and it’s very different from traditional GA. GA4 uses machine learning to track performance data, providing deeper insights into your audience’s behavior.


3. CRM Segmentation


The fourth step is to learn CRM segmentation. It’s the process of dividing your customer base into smaller groups based on shared characteristics. This can be done by demographics, interests, behavior, or any other factor that is relevant to your business.


There are many benefits to CRM segmentation, including:


  • Improved customer targeting: By segmenting your customer base, you can target your marketing campaigns more effectively. This can lead to increased sales and improved customer satisfaction.
  • Personalized customer experiences: CRM segmentation can also be used to create personalized customer experiences. This can make your customers feel valued and appreciated, and it can also lead to increased loyalty.
  • Improved customer retention: CRM segmentation can help you identify customers who are at risk of churning. By targeting these customers with special offers or promotions, you can help them stay with your business.
  • If you are not currently using CRM segmentation, I encourage you to start today. It is a simple but powerful tool that can help you improve your marketing results.

here are 6 CRM tools:

  • Pabbly Connect – Automate All Your Integrations & Tasks: Try Pabbly Connect to share data between apps & automate manual repetitive tasks in real time. No Coding! All features in Basic Plan! Easy Integrations!

Pabbly Best CRM Logo

  • Salesforce
  • HubSpot CRM
  • Zoho CRM
  • Pipedrive
  • Insightly CRM

MarTech (Marketing Technology)


MarTech plays a significant role once the acquisition phase is completed. This involves the technical aspects of marketing, where you need to track and measure the effectiveness of your digital marketing efforts. Understanding MarTech tools and how they work enables you to optimize your campaigns, identify areas for improvement, and ensure that you are effectively tracking your marketing activities.


Data blending

The need to work with two different data sources, such as revenue data and pen data, and blend them together. This process involves understanding real conversions, contributions, and attributions of leads from different sources to acquisitions.


4. Marketing automation ecosystem



The importance of understanding the marketing automation ecosystem. This includes email sequencing, email automation, SMS automation, and popular platforms like WhatsApp automation. The integration of various tools and software is crucial in this ecosystem.


here are some of the best email automation tools in the market:

  • Mailchimp is a popular email marketing platform that offers a wide range of features, including email automation, segmentation, and A/B testing.
  • Drip is a specialized email automation tool for e-commerce businesses.
  • ConvertKit is a popular email marketing tool for bloggers and creators.
  • HubSpot is a CRM platform that also offers email marketing automation features.
  • Sendinblue is a complete marketing automation platform that offers email marketing, SMS marketing, and CRM features.
  • Omnisend is an email automation tool that focuses on e-commerce businesses.

here are some SMS and WhatsApp automation tools:

  • AiSensy – WhatsApp Business API & Engagement Platform AiSensy is the Smartest WhatsApp Engagement Platform based on official WhatsApp Business APIs. Broadcast offers, automate notifications & solve for support.

Ai What's app New Age Automation Api

  • Twilio is a popular cloud communications platform that offers SMS and WhatsApp automation features.
  • SmsBump is a WhatsApp automation tool that helps businesses send automated messages to their customers.
  • Whatsapp Business API is a WhatsApp tool that allows businesses to send and receive messages, create chatbots, and manage their WhatsApp accounts.
  • MessageBird is a cloud-based communication platform that offers SMS, WhatsApp, and voice automation features.

I hope this helps!


5. Video content in marketing


The importance of video content in modern marketing is due to reduced user retention time. Marketers must convey their messages and USPs within seconds and drive conversions through effective video marketing campaigns.


6. Artificial Intelligence (AI)


The fifth step is to learn that AI is being used in many ways for marketing in today’s time. For example, AI can optimize ads on platforms such as Google Ads and Facebook Ads. AI can be used to optimize email marketing campaigns as well.


There are many benefits to using AI for marketing. For example, AI can be used to reduce advertising costs. AI can also be used to improve the effectiveness of advertising campaigns.


If you are a marketer, you should consider using AI. By using AI, you can improve the effectiveness of your marketing campaigns and reduce your advertising costs.

here are some AI-based optimization tools:

  • Semrush
  • Surfer SEO
  • Alli AI
  • RankIQ
  • Frase
  • Diib
  • Outranking
  • NeuronWriter

Machine learning in ads campaigns


Moreover, the text briefly mentions that successful ad campaigns using strategies like maximizing conversions or target CPA/ROAS are often attributed to machine learning algorithms employed by platforms like Google Ads and Facebook Ads.

In this paragraph, the need to work with two different data sources, such as revenue data and pen data, and blend them together is highlighted. This process involves understanding real conversions, contributions, and attributions of leads from different sources to acquisitions.

7. Learning and career growth



Finally, The importance of continuous learning in the field of marketing automation. The author emphasizes the importance of creating videos and series to provide a foundation for learning, but also encourage lifelong learning to keep up with the ever-changing industry.


here are some communication and personality development skills that are essential for digital marketers in the new age:

  • Clear and concise communication is essential for digital marketers.
  • Empathy is important for understanding the target audience.
  • Creativity is key to coming up with new and innovative marketing ideas.
  • Problem-solving skills are essential for troubleshooting and coming up with solutions.
  • Teamwork is important for working effectively with others.
  • There are many resources available to help you develop communication and personality skills.
  • Practice communicating with others and get feedback to improve your skills.

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